Content Development

Customized Content Development - Keeping Clients on Your SiteLawyerEdge™ provides original, practice area-specific content that is not only informative to prospective clients who visit your site, but also results in higher search engine rankings. Well-written, compelling content helps to prevent potential clients from navigating away from your site by providing the information they are seeking. In-depth legal content showcases your firm's areas of specialization, and regularly updated articles, newsletters, and legal headlines ensure that the content on your site is fresh and relevant to users. Our easy-to-use custom content editor allows you to add blog postings, update firm news, upload images, or edit attorney profiles on your Web site whenever you choose, allowing you to make up-to-the-minute content updates.

Customized Content

The attorney marketing experts at LawyerEdge™ write fresh, compelling content that reflects your firm's professional image and improves your Web site's search engine rankings. Our team of professional legal writers provide engaging original content for every page on your site, including the welcome page, firm profile, attorney and staff profiles, practice area descriptions, and much more. Informative content that is optimized for target keywords and phrases ensures prime search engine rankings and encourages potential clients to spend more time on your site. Research shows that clients who spend more time on your site are more likely to contact you regarding their legal matter. LawyerEdge™ can help you convert prospective clients into actual clients through informative and engaging content.

Customized Content Development - Keeping Clients on Your Site

Legal Resource Centers

LawyerEdge™ has developed state-specific legal content that provides general and in-depth information on a variety of legal topics. Our Legal Resource Centers provide practice-area specific content, informative legal articles, answers to frequently-asked questions, legal definitions, and other relevant information useful to prospective and current clients. Each Legal Resource Center contains a general overview of a practice area, as well as detailed information on specific topics within that practice area. LawyerEdge™ offers Legal Resource Centers in the following practice areas:

  • Bankruptcy
  • Civil Rights
  • Criminal Law
  • DUI Defense
  • Employment Law
  • Estate Planning
  • Family Law
  • Immigration Law
  • Intellectual Property
  • Personal Injury
  • Real Estate Law
  • Securities Law
  • Tax Law

Our in-house staff of experienced professionals updates all Legal Resource Centers on a daily basis. Content updates automatically appear on your Web site as your own, integrating seamlessly with existing content. As a result, your Web site becomes a resource for existing and potential clients alike.


Custom Blogs and Newsletters

Custom BlogsA Web log (blog, for short) is a regularly updated online journal where you can post interesting and informative articles on various legal topics. A blog is an excellent means of setting your Web site apart from your competitors. Informative blog articles posted by attorneys in your firm help to establish your firm as an expert in your area of specialization while simultaneously improving your ranking in all of the major search engines. LawyerEdge™ custom blogs integrate seamlessly with your existing site - and if you can't find the time to post to your blog, our professional legal writers can post for you. Our content writing team creates compelling blog posts containing useful and engaging information on news articles, recently-decided cases, and prevailing schools of thought in your legal practice area. Daily, weekly, or monthly blog postings that provide useful, interesting information give visitors a reason to visit your site on a regular basis.

Weekly and Quarterly NewslettersLawyerEdge™ also offers both a weekly and a quarterly custom newsletter option to all of our clients. To sign up for the newsletter, visitors to your site simply fill out a short form to provide their email address. The newsletter will then appear in their inbox regularly. Our weekly and quarterly newsletters contain recent news articles and insightful commentary on the specific legal topics that are relevant to your firm's areas of specialization. Newsletters are invaluable tools that help your firm keep in regular contact with current and former clients alike, making it more likely that they will keep you in mind when they are in need of legal services in the future. The attorney internet marketing experts at LawyerEdge™ know that custom blogs and newsletters help personalize your firm's Web site and improve your search engine rankings. Contact a sales representative today to discuss how custom blogs and newsletters can help improve your Web site's online presence.

Current Legal HeadlinesCurrent Legal Headlines

LawyerEdge™ provides current legal headlines specific to your firm's areas of practice that are updated on a daily basis. Daily headlines assure new visitors that the content on your site is fresh and updated often. Practice-area specific headlines help visitors keep abreast of current cases and developments in the law without ever leaving your site. The longer a prospective client stays on your site, the more likely he or she is to contact you regarding the legal services you offer.

Contact a sales representative today to discuss how our customized content services can help enhance your Web site's visibility to potential clients.